I’ve been looking for a book like this for a while. Most business/ leadership books give advice about what to do when things go well, but rarely do you see advice on when things to shit. There’s so much survivorship bias out there that feels ingenuine. Hindsight is always 20/20 and by only talking to winners, you don’t get the full story. The Hard Thing About Hard Things is directly targeted at entrepreneurs and CEOs, but the lessons apply to anyone managing a team or in a position of leadership. I'll be buying a hard copy to keep at my desk when I inevitably need to reference it in the future.